Internet Marketing Glossary

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Link Bypassing -

In affiliate marketing, link bypassing is when a potential customer browsing a site on the Internet recognizes a link as an affiliate link to an advertiser's web site and intentionally does not click on and use the link.

Research has determined that because of some innate reasoning, a potential customer feels inclined to deny an affiliate marketer a commission due to them for the referral to an advertiser's web site.

Some (but not all) customer's have been known to bypass an affiliate's link by opening a new window and bringing the web site up again using the primary domain name. They then search for the product they were considering buying from scratch, thus denying the affiliate marketer their referral fee.
 
Affiliate marketer's have learned how to counter link bypassing by using a strategy known as link cloaking. By cloaking a link to look like a link to a primary domain name, and not an affiliate link, the customer is none the wiser and clicks on the link. This isn't foolproof however, but it does cut down on a massive amount of otherwise lost affiliate commissions.

Avoid affiliate link bypassing on your site by using my affordable link cloaking software.

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